What is the difference between traditional automation and robotic process automation?

Traditional automation methods are completed by a developer and then the software. The developer will use a list of actions which are needed to automate a task and link them to the back-end using API’s or a script.

Robotic process automation (RPA) works slightly differently to the traditional approach. RPA systems create an action list by watching the user perform the task in a GUI and then perform the automation by repeating the task. RPA systems are similar to automated software testing tools but RPA tools differ from testing tools by being able to handle data and actions between multiple windows and applications.

Traditional automation will work well for report generation but it won’t be able to process and respond to an email containing an invoice, this is where RPA is useful.


Inject automation in to your processes to free up valuable time and increase efficiency. Using a combination of NLP and machine learning to handle simple high volume enquiries provides a faster response to customers and a higher satisfaction rate.

Data Processing

An automation process tree on how to extract reason and logic from questions and data. Using this process we are able to understand and analyse questions and data to provide the answer using the 5 steps. Each step has its own algorithmic process.


PRA vs Traditional Automation vs Data Driven Automation. 1 and 2 are action based driven by set rules which are triggered either by a manual intervention or by events. 3 and 4 are data driven which means the actions are automated and made based on data, analytics and logic.

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